Our African sourced textiles are more than just fabrics, many motifs on the fabrics are tribal, each representing a story or history of that tribe. Storytelling through design is a long tradition that still exists in Morocco and the rest of Africa. We care about preserving our culture and stories.

While our designs showcase color, vibrance, unique design and look, they are created in a way to never lose to fashion trends. They are timeless pieces that can be updated by styling without losing the exceptional originality of each design.

Each piece is created and produced with love and attention. The details are selected intentionally with some pieces even hand stitched to produce the best quality and artistic pieces that deliver that wow factor.

We care about the environment as much as our clients and designs. By using up-cycled fabrics, trims and other items not only do we make original pieces but also produce less new waste for the planet. Vintage pieces tell more authentic stories and hold the test of time. Our new imported fabrics are bought from the market which are previously produced goods that are leftover waste from larger productions.