HIYA ART DE VIVRE

Hiya

art de vivre

Le concept de l'Upcycling

Hiya art de vivre is a creative and luxury boutique located in Essaouira, Morocco. Offering fashion and home fashions that combine the beauty of traditional Moroccan and African textiles with modern silhouettes, style and chic taste. A sustainable yet unique vision and concept of Upcycling, taking vintage and traditional fabrics and giving them a luxurious update, each custom design created specifically for each client.

Hiya

art de vivre

Le concept de l'Upcycling

Naima Zadi

Owner and operator Naima Zadi was born in Casablanca, spending over 10 years in Essaouira. As a strong, forward thinking and hard working woman, she created her vision and unique concept of Up-cycling with Hiya art de vivre. Offering beautiful custom designs and a modern high end boutique that may inspire other women to follow their artistic and professional visions in life. Naima is a an example to other women looking to follow their dreams. She offers a personal and unique experience for tourists, and customers through her passion and love of creating beautiful and custom designs.

Hiya

art de vivre

Le concept de l'Upcycling

Custom & Cultural Moroccan Experience in Essaouira

The concept behind Hiya art de vivre is to give that atelier experience and take home a piece of Morocco with you. Naima believes there is a sense of importance to have your design made in the place you are travelling. There is a limited inventory kept in the boutique as samples for potential clients and also for sale to any customer that enters the upscale boutique in Essaouira’s medina who may not have time to enjoy the experience of designing their own. Depending on how long your trip is to Essaouira, you can create your own custom design, be involved in the details in creating your individual piece.

The experience starts with setting up your appointment to choose your details and fabrics, the design and fitting. Get a chance to be involved in the development and production in Hiya’s atelier. Enjoy tea and share stories with Naima and her team. Have a truly local experience and learn more about Morocco’s beautiful culture, taking home a beautiful piece of it with you. The perfect beach cover up after a long day of surfing around Essaouira. Stand out with a special bomber or integrate into Moroccan modern culture with a longer Kimono style.

Hiya

art de vivre

Le concept de l'Upcycling

Luxury Up-cycling Concept

Not your typical up-cycling concept, but a more unique modern vision behind combining traditional and artisan style to clothing, home decor and made to measure clothing. Anyone can shop sustainably and find luxury in eco-friendly brands and designs. More and more sustainable, up-cycled brands are popping up. Essaouira is known for it’s artists and Moroccan textiles are every fashion designer’s dream. Vivid Colors, fabrics full of texture and one of a kind designs in every piece. Naturally dyed, using Colors found in the earth, weaved by the women of Morocco and beautiful hard work showcased in every fabric. Custom designs by Hiya are handmade from start to finish. Fabric is locally sourced and designs brought to life in Hiya’s atelier onsite. 100% made in Essaouira, Morocco.